Creative briefs from your client meetings
Turn brand discussions into a ready-to-use creative brief, in a flash. Get strategy, audience insights, and creative direction from your actual conversation
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No bots. No distractions. Just an organized record of all your client meetings to fuel your AI agents.
The desktop app captures audio from your computer instead of joining as a meeting participant.
Our take
What makes a creative brief work
Most creative briefs fail because they are written after the meeting, from memory, with details already lost. By the time the brief reaches the creative team, it is a filtered version of what the client actually said. Supernormal writes creative briefs during the meeting, capturing the exact language and priorities while they are fresh.
Clear creative direction
Specific visual and tonal guidance, not vague inspiration
Success metrics defined
What good looks like, not just creative freedom
Audience insights included
Who we're talking to and what they care about, not assumptions
The Supernormal difference
The meeting context advantage
Most briefs start blank. We start with your brand discussion. Supernormal captures the client's exact words about creative direction, audience insights, and success metrics while they are fresh, then writes a brief the creative team can actually use.
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Average time from call to draft is ~4 minutes
Creative brief template FAQs
Your questions answered
Does it include brand guidelines and assets?
Can I use this for campaign planning?
How does it capture creative constraints?
Can I share this with the creative team directly?
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