AI Spreadsheets

Competitor Analysis

SEO competitor analysis template

Generate SEO competitor analyses pre-populated with keyword gaps, content opportunities, and insights from your research sessions.

PLACEHOLDER

Key highlights

Everything you need for comprehensive competitor analysis

Compiled from research sessions

Extracts competitor insights from research sessions

Structured analysis framework

Creates analysis with gaps and opportunities

45 minutes vs 6 hours

Minutes vs hours of competitor research

Drive strategic decisions

Outrank competitors with data-driven insights

Getting started

Create your first competitor analysis in minutes

01

Join your research sessions with Supernormal

Start or join your SEO planning meetings, competitive research reviews, and content strategy sessions with the Supernormal desktop app running. The desktop app captures every competitor insight, keyword opportunity, and strategic finding throughout your analysis.

02

Choose the template and specify your meetings

Click "Try template" and you'll see a prompt box. Specify which meetings to include—for example: "Create an SEO competitor analysis from yesterday's research session" or "Use this week's content strategy meetings." You can reference specific time periods, meeting types, or project folders.

03

Supernormal generates your analysis spreadsheet

Supernormal creates a comprehensive competitor analysis spreadsheet with competitor profiles, keyword gaps, content opportunities, backlink insights, technical SEO findings, ranking comparisons, and strategic recommendations—all extracted from your research discussions.

04

Distribute

Notes are shared automatically to Slack, email, or your CRM. Everyone stays aligned without extra effort.

05

Share with your team and stakeholders

Export as CSV, Excel, or Google Sheets to share with your SEO team, content writers, or marketing leadership. Use it to guide content creation, prioritize keyword targets, and inform your SEO strategy.

Works with your agency stack

Everything you need to create professional pitch decks

Meeting-Aware

Auto-populates with client details, project scope, and timelines from your discovery calls

Meeting-Aware

Auto-populates with client details, project scope, and timelines from your discovery calls

Meeting-Aware

Auto-populates with client details, project scope, and timelines from your discovery calls

The meeting context advantage

No blank rows. Your competitor analysis starts with real insights from your research sessions—competitor findings, keyword opportunities, and strategic recommendations already populated.

Competitor insights captured across research: Findings from Ahrefs, SEMrush, and manual analysis discussed in team sessions consolidated in one framework, not scattered across tools
Keyword gaps identified in strategy meetings: Content opportunities and ranking gaps surfaced during planning discussions, structured for prioritization
Strategic recommendations from team analysis: Tactical next steps and content priorities debated in meetings, captured as actionable insights
Project folders keep research organized: Separate competitor analyses by client, product line, or market so your spreadsheet pulls from the right competitive context

Supernormal in numbers

2020

Year founded

20

Employees

0K+

Organizations served

G2 rating logo

4.4/5

FAQs

How do I tell the template which research meetings to use?
Can I create analyses for specific competitors or topics?
What sections does the competitor analysis include?

Ready to create your first competitor analysis?

Start using meeting-aware templates today. No credit card required.