AI Documents

Creative Brief

Design brief template

Generate design briefs pre-populated with brand guidelines, objectives, deliverables, and constraints from your creative briefings.

PLACEHOLDER

Key highlights

Everything you need for effective design briefs

Compiled from client meetings

Extracts project goals from planning meetings

Deliverables clearly defined

Creates brief with requirements and constraints

Constraints documented

Minutes vs hours documenting briefs

Client-approved documentation

Align teams with clear briefs

Getting started

Create your first design brief in minutes

01

Join your meetings with Supernormal

Start your client kickoff calls, creative briefings, and design reviews with the Supernormal desktop app running. The app captures project objectives, brand guidelines, design requirements, deliverables, and constraints.

02

Choose the template and specify your meetings

Click "Try template" and you'll see a prompt box. Specify which meetings to include—for example: "Create a design brief from this week's client kickoff" or "Use my rebrand project folder." You can reference specific clients, projects, or design initiatives.

03

Supernormal generates your brief

Supernormal creates a complete design brief with project background, objectives, target audience, brand requirements, deliverables, timeline, and success criteria—all populated from your kickoff and briefing discussions.

04

Distribute

Notes are shared automatically to Slack, email, or your CRM. Everyone stays aligned without extra effort.

05

Share with design team

Download as PDF, Word document, or HTML. Share with designers for project kickoff, send to clients for alignment, or save to project management tools for reference throughout the design process.

06

Works with your agency stack

Everything you need to create professional pitch decks

Meeting-Aware

Auto-populates with client details, project scope, and timelines from your discovery calls

Meeting-Aware

Auto-populates with client details, project scope, and timelines from your discovery calls

Meeting-Aware

Auto-populates with client details, project scope, and timelines from your discovery calls

The meeting context advantage

No assumptions. Your brief starts with actual client requirements from your meetings—brand guidelines, design objectives, target audience, and constraints already documented.

Brand guidelines captured: Colors, fonts, visual style, and brand personality discussed in briefings automatically populate your brand requirements section
Target audience defined: User demographics, psychographics, and preferences from client discussions incorporated into audience definition, not generic personas
Design inspiration referenced: Examples, mood boards, and design references discussed in creative briefings documented as inspiration and direction
Project folders organized: Separate design briefs by client or project so your documents only pull from relevant kickoff and briefing conversations

Supernormal in numbers

2020

Year founded

20

Employees

0K+

Organizations served

G2 rating logo

4.4/5

FAQs

How do I tell the template which meetings to use?
Can I include brand guidelines and visual references?
What deliverables sections does it include?

Ready to create your first design brief?

Start using meeting-aware templates today. No credit card required.