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Brand style guide
Generate brand style guides pre-populated with visual identity decisions and tone guidelines from branding workshops.
PLACEHOLDER
Key highlights
Everything you need for brand documentation
Compiled from brand meetings
Extracts brand decisions from planning sessions
Professional style guide format
Creates guide with colors, fonts, usage
3 hours vs 12 hours
Minutes vs hours of documentation
Maintain brand consistency
Maintain brand consistency across teams
Getting started
Create your first brand style guide in minutes
Join your branding workshops with Supernormal
Start or join your brand strategy sessions, design reviews, and stakeholder alignment meetings with the Supernormal desktop app running. The desktop app captures brand positioning, visual identity decisions, tone and voice guidelines, and usage rules discussed throughout branding.
Choose the template and specify your meetings
Click "Try template" and you'll see a prompt box. Specify which meetings to include—for example: "Create a brand style guide from this month's branding workshops" or "Use brand strategy and design review sessions for Acme Corp rebrand." You can reference specific clients or branding projects.
Supernormal generates your style guide
Supernormal creates a structured brand guide with brand story and positioning, logo usage guidelines, color palette with values, typography system, visual style and imagery, tone and voice, and brand applications. All extracted from your branding conversations.
Distribute
Notes are shared automatically to Slack, email, or your CRM. Everyone stays aligned without extra effort.
Share with your team
Download as HTML, export as PDF or PPTX, save to Google Slides, or share the link directly. Use it as client deliverable, internal brand reference, or onboarding material for marketing teams.
Works with your agency stack
Everything you need to create professional pitch decks
Meeting-Aware
Auto-populates with client details, project scope, and timelines from your discovery calls
Meeting-Aware
Auto-populates with client details, project scope, and timelines from your discovery calls
Meeting-Aware
Auto-populates with client details, project scope, and timelines from your discovery calls
The meeting context advantage
No generic style guide templates. Your brand guide starts with actual brand positioning, visual identity decisions, and usage guidelines from branding workshops—not blank templates you populate with assumptions.

Brand positioning from strategy sessions: Brand purpose, values, personality, and positioning discussed by stakeholders captured, creating authentic brand foundation that reflects true business strategy

Visual identity rationale included: Why specific colors, typography, and visual elements were chosen discussed in design reviews documented, not just showing final decisions without context

Usage rules from discussions: Do's and don'ts, application guidelines, and usage scenarios debated in workshops codified, creating clear guardrails for brand execution

Tone and voice from examples: How the brand should speak, content style preferences, and messaging guidelines discussed with real examples captured for consistent communication


Supernormal in numbers
FAQs
How do I tell the template which meetings to use?
Can I create different guide versions for different audiences?
What's included in the style guide?
Ready to create your first brand style guide?
Start using meeting-aware templates today. No credit card required.
